Now ensure you and your loved ones get the required iron to remain Iron Strong! All you need to do is add a spoonful* of Tata Salt Plus to your everyday food. (*10 gms of Tata Salt Plus)
One out of two women in India are iron deficient making them vulnerable to anaemia. Demanding lifestyles and erratic eating habits has made 73% of children and 25% men in India iron deficient too. Inadequate iron intake in the diet is one of the major causes of iron deficiency that leads to anaemia.
To address this serious concern, Tata Salt undertook extensive research spanning two decades and developed a new formulation with the National Institute of Nutrition, Hyderabad. After testing for the highest standards of quality, Tata Salt Plus has been introduced as India’s first iron fortified iodised salt that provides up to 50% of Recommended Daily Allowance of Iron.
With this step, Tata Salt wants to make the nation healthier and Iron Strong. Its vision is now ‘Desh Ki Sehat, Desh Ka Namak’.
Over 25% of men, 55% of women and 73% of children in India are iron deficient, making it one of the worst hit Iron Deficiency Anaemic countries* in the world. (*As stated in the WHO Report). Spread across all sections of the society, IDA has become a National Health Disorder.
Iron is an important mineral for the human body. It mainly helps in the formation of a protein called haemoglobin in the blood. Haemoglobin carries oxygen to various parts of the body, thus giving it vital energy. Deficiency of iron causes a decrease of haemoglobin in the blood, leading to Iron Deficiency Anaemia. Non-vegetarian diet is a rich source of iron, but with a majority of communities in India being vegetarian, the incidences of anaemia in India are higher.
Fatigue, lethargy, difficulty in concentration, loss of energy and whitening of nail tips are glaring symptoms of anaemia, which we usually dismiss as generic occurrences.
One of the simplest ways to prevent anaemia is to consume iron rich foods like vegetables, fruits, meat, fish and dry fruits. However, one of the best and most cost effective sources of iron is Tata Salt Plus as it fulfils up to 50%* of your family’s daily iron requirement.
Yes, Tata Salt Plus is just like regular Tata Salt in appearance. It is pure white in colour, has consistent granule size and dissolves perfectly in food while cooking. However storage of Tata Salt Plus requires some attention. Iron present in Tata Salt Plus can react with metallic utensils or spoons causing darkening of the salt. For this reason, Tata Salt Plus should be stored in plastic, glass or ceramic containers.
No, the taste of food is not impacted and is the same as food made with regular salt.
Some food items like pulses, rice, potato and vegetables may turn dark on addition of Tata Salt Plus. This is due to iron availability in Tata Salt Plus. For example, food cooked in an Iron Kadhai becomes darker. However, even if colour darkens or changes, the food is perfectly safe for human consumption. This has been verified through testing of Tata Salt Plus and food cooked with it in accredited labs and institutes such as NTC (Study code no: 502a/1112). In case darkening is noticed in particular dishes, salt should be added at the end of the preparation/ cooking process to prevent darkening.
Tata Salt Plus can be used in your daily cooking and is meant for everyone and not just those with Iron deficiency. Tata Salt Plus can be given to all family members, including children who often do not like to eat vegetables and iron supplements.
Tata Salt Plus is not a replacement for iron pills prescribed by doctors. However, with continued usage, it provides iron to the body on a consistent basis.