The pioneer of salt iodisation in India, Tata Salt, holds the distinction of being India's first national branded iodised salt. It has been consistently recognised as one of the country's leading food brands.
Launched in 1983, Tata Salt provided an assurance of purity in a market where unbranded salt of dubious quality was the norm. Using Vacuum® Evaporation technology, Tata Salt offered consumers a healthy, hygienic alternative — an iodised vacuum evaporated salt that was untouched by hand.
Over the years, Tata Salt has ventured into new product segments to meet the changing needs of its customers, adding Tata Salt Lite, Tata Salt Plus, Sprinklers, Tata Black Salt and Tata Rock Salt to its repertoire.
Today, Tata Salt continues to be a market leader in the salt category - a testament of the customer's enduring trust in the brand. Through products that aim to improve the nation's health and through products that aim to improve the nation's health and through its social initiatives, Tata Salt has lived up to its promise of 'Desh Ki Sehat, Desh Ka Namak'
It is generally accepted that iodine helps in proper mental development of **children and prevents iodine deficiency disorders in adults. Tata Salt contains the right amount of iodine, vital for physical and mental growth and development
Frequently Asked Questions
Iodine is an essential component of the hormones produced by the thyroid gland. It is present in fairly constant amounts in seawater but its distribution over land and fresh water is uneven.
Iodine is an essential dietary nutrient for humans because it is a key component of the chemical structure of thyroid hormones. Our bodies must have adequate levels of thyroid hormone, and hence iodine, to grow and develop normally.
A teaspoon of iodine is all a person requires in a lifetime, but because iodine cannot be stored for long periods by the body, tiny amounts are needed regularly.
Several international groups have made recommendations, which are fairly similar. Iodine Global Networkrecommends the following daily amounts:
Age 0-5 years: 90 micrograms (mcg)/day;
Age 6-12 years: 120 mcg/day;
Older than 12 years: 150 mcg/day;
Pregnant and lactating women: 250 mcg/day.
Iodine deficiency has multiple adverse effects on growth and development in animals and humans. These are collectively termed as Iodine Deficiency Disorders (IDD). The most damaging consequences of iodine deficiency are on foetal and infant development. If a foetus or new-born is not exposed to enough thyroid hormone, it may have permanent mental retardation, even if it survives. Low birth weights and decreased child survival also result from iodine deficiency. Insufficient iodine can also result in Goitre and can make you prone to certain types of cancer.